Overview: Counterpoint's Market Lens service conducted a consumer study to understand the handset users in Sub-INR 8K price segment (approximately $100) in India. The objective was to get a better brand-level understanding from both feature phone users ...

Overview: Counterpoint's Market Lens service conducted annual consumer study on the changing trends of India's smartphone market for the years 2020, 2021, and 2022. The study covers the shift in consumer choices and preferences of smartphones for th...

Overview: Counterpoint's Market Lens service conducted annual consumer study on the changing trends of India's smartphone market for the year 2022. It revolves around the previous as well as current smartphone choices and purchase journey. The repor...

Overview: in Q3 2021, the global smartwatch market grew 16% YoY reaching 30.2 millions of quarterly shipments. It was higher than the forecast numbers we expected in the previous quarter and we believe that the market will continue to achieve double-digit g...

Overview: With speedy digitization and expanding online content, hearable devices hold greater importance in today’s world. This has translated into new products and features in the hearables segment. TWS is one of the latest additions here, and its p...

Overview Counterpoint's Market Lens service conducted a consumer study on the changing trends of India's smartphone market in 2020 and 2021. It focuses on the consumer's preferences when purchasing current and future smartphones, along with the ...

Overview: With speedy digitization and expanding online content, hearable devices hold greater importance in today’s world. This has translated into new products and features in the hearables segment. TWS is one of the latest additions here, and its p...

Overview: The global smartwatch shipments rose 25% YoY, recording great growth in 2019. And despite the sluggish smartphone market due to the COVID-19 pandemic in 2020, the smartwatch market revenues are expected to grow by 9%, by more spend on Apple, Garmi...

Overview: The global smartwatch shipments rose 25% YoY, recording great growth in 2019. And despite corona pandemic, the market grew 21% YoY in 1H 2020 vs 1H 2019 in terms of revenues, by more spend on Apple, Garmin and other higher ASP models with rising n...

Overview To understand the latest smartphone consumer behavior, we conducted a multi-country consumer research study (including Spain). The responses belong to a heterogeneous group in terms of age, monthly income, gender, and occupation. This report covere...

Overview: To understand the latest consumer behavior, we conducted a multi-country consumer research study (including UK). This report covered smartphone consumer behavior in UK, including past purchase history, future purchase intention, the effect of COVI...

Overview:  To understand the latest consumer behavior, we conducted a multi-country consumer research study (including India). This report covered smartphone consumer behavior in India, including past purchase history, future purchase intention, the ef...

Overview: To understand the latest smartphone consumer behavior, we conducted a multi-country consumer research study (including Germany). The responses belong to a heterogeneous group in terms of age, monthly income, gender, and occupation. This report cov...

Overview:  To understand the latest smartphone consumer behavior, we conducted a multi-country consumer research study (including the USA). The responses belong to a heterogeneous group in terms of age, monthly income, gender, and occupation. This repo...

Overview: As hearable become more than just an accessory, Consumer Lens from Counterpoint Research conducted a study on the UK hearable for 2020. The report throws light on the consumer’s current choices as well as future preferences for hearables. Al...

Overview: It has been a year since 5G commercialization began. In line with this, Counterpoint Research conducted a survey on the satisfaction of 5G smartphone users in the South Korea. We looked at how users perceived 5G network quality and performance und...

Overview: It has been a year since 5G commercialization began. In line with this, Counterpoint Research conducted a survey on the satisfaction of 5G smartphone users in the United States. We looked at how users perceived 5G network quality and performance u...

Overview: Counterpoint Research has launched Consumer Lens, a global research program that aims to help the industry better understand the factors affecting consumer buying behavior with a detailed view and analysis on OEM share, app share, future purchase ...

Overview: Counterpoint Research has launched Consumer Lens, a global research program that aims to help the industry better understand the factors affecting consumer buying behavior with a detailed view and analysis on OEM share, app share, future purchase ...

Overview: With the increase in urbanization and population density and busy lifestyle, maintaining a car for regular commute has become more difficult. In many cases, using share mobility services like car sharing, ride-haling are more conven...