Overview: We have recently conducted a consumer survey on hearable device users and potential buyers in the United States, one of the biggest regions for hearables. Over 200 respondents were surveyed through an online platform targeted towards pot...

Overview: The latest Consumer Lens study focuses on USA smartwatch consumers. The analysis uncovers the factors influencing the smartwatch purchasing decisions with a key understanding of consumer interest in Apple Watch features. The report further dives i...

Overview: Counterpoint Research has launched Consumer Lens, a global research program that aims to help the industry better understand the factors affecting consumer buying behavior with a detailed view and analysis on OEM share, app share, future purchase ...

Overview:  Counterpoint's Consumer Lens aims to highlight the influencing factors affecting consumer buying behavior with a detailed view and analysis of OEM share, app share, future purchase intentions, customer satisfaction and man...

Overview:  This report emphasizes the influencing factors affecting the consumer buying behavior for the Apple iPhone X among the Chinese buyers. It also analyzes insights about the key purchase drivers and the p...

Overview:  Counterpoint Research conducted a consumer survey spanning multiple countries like India, China, Germany, Mexico and so on. We surveyed the user behavior, brand preferences, factors influencing purchase decisions of mobile usage pattern...