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UK- Six out of Ten Surveyed Hearables Users Plan for a TWS Purchase Within a Year

Jun 5, 2020 | Author : Arushi Chawla, Pavel Naiya


As hearable become more than just an accessory, Consumer Lens from Counterpoint Research conducted a study on the UK hearable for 2020. The report throws light on the consumer’s current choices as well as future preferences for hearables. Also, as TWS proves to be the fastest expanding hearable, it will be having a wider user base in the near times. It further includes the acceptance and future scope for AI Assistant and Active Noise Cancellation in the UK hearable market.

Table of Contents:

  • Executive Summary
  • Current Trends
    • Hearables Ownership Details
    • Hearables Preference
    • Key Factors Influencing Consumer Buying decision
    • Purchase Channel Preference
    • Usage Pattern
    • Consumer Satisfaction
  • Outlook
    • Future Purchase Intention
    • Leading Brands for Future Purchase decision
  • Smart Voice Assistant
    • AI Based Hearables awareness & Usage
    • Current Experience for AI Assistant
  • Active Noise Cancellation (ANC)
    • Likes & Dislikes about ANC
    • Future Preference for ANC
  • Appendix
    • Methodology
    • Sample Distribution

Number of Pages: 40
Authors: Arushi Chawla & Pavel Naiya
Published Date: June 2020


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