Overview: 

To understand the latest consumer behavior, we conducted a multi-country consumer research study (including India). This report covered smartphone consumer behavior in India, including past purchase history, future purchase intention, the effect of COVID-19 on smartphone purchase intention, spending on apps, etc.

Table of Contents:

• Key Takeaways
• Past Purchase History
  • Past Purchase History
  • Reasons for Choosing a Purchase Location
  • Spend on Current Phone
  • Satisfaction Level
  • Top Information Sources
• Future Purchase Preference
  • Future Brand Preference
  • Future Purchase Spending Preference
  • Most important factors influencing the next mobile phone purchase decision
  • Location for Future Purchase
• COVID-19 Pandemic Effect on Consumer Buying Behavior
  • Effect on Smartphone Buying Plan
  • Effect on Smartphone Budget
  • Attitude toward China and Made-in-China Products
• Spending on Apps
  • Monthly Spending on Apps by category

Number of Pages: 34
Author: Pavel Naiya
Published Date: August 2020