Overview

Counterpoint's Market Lens service conducted a consumer study on the changing trends of India's smartphone market in 2020 and 2021. It focuses on the consumer's preferences when purchasing current and future smartphones, along with the impact of COVID-19 on the smartphone market. The responses belong to a heterogeneous group in terms of age, gender, monthly income and occupation.

Table of Contents

• Key Takeaways
• Current Smartphone Ownership: Path to purchase
• Channel for smartphone purchase
  • Current channel preference
  • Reasons for online vs offline channel preference
  • Future channel preference
• Source of information affecting smartphone purchase
• Impact of COVID on smartphone purchase plan & budget
• Movement in price band
• Smartphone brand preference
• Smartphone brand stickiness

Author Name: Arushi Chawla

No. Of Pages: 19