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India Smartphone Consumer Research 2022

Sep 20, 2022 | Author : Arushi Chawla


Counterpoint's Market Lens service conducted annual consumer study on the changing trends of India's smartphone market for the year 2022. It revolves around the previous as well as current smartphone choices and purchase journey. The report further focuses on the usage and experience of the current smartphone. In addition, it also focuses on consumer preference for future smartphone purchases.
The responses belong to a heterogeneous group in terms of age, gender, monthly income, and occupation.

Table of Content:

  1. Key Takeaways
  2. Device Ownership of Smartphone Users
    • Smartphone Brand vs Other Smart Device Brand
    • Current Smartphone Brand vs Previous Smartphone Brand
  3. Current Smartphone – Purchase Journey
    • Time of Purchase and Channel of Purchase
    • Reasons for Choosing a Purchase Location
    • Spendings on Current Phone
    • Key Buying Factors for Current Phone
  4. Current Smartphone – Usage and Experience
    • Usage and Satisfaction Levels across Current Smartphone Users
    • Key Reasons for Satisfaction and Dissatisfaction with Current Phone
  5. Future Purchase Preference
    • Plans to Buy a New Phone
    • Current Phone Affinity Level
    • Top Information Sources Before Buying a Smartphone
    • Future Spending Preference
    • Future Brand Preference
    • Future Brand Preference by Price Band
    • Most Important Factors Considered for Buying Next Smartphone
    • Overview of Past vs Future Channel Preference
    • Location Preference for Future Smartphone Purchase
    • Impact of Inflation on Smartphone Purchase Decisions
    • Impact of Availability of Financial Schemes on Smartphone Purchase Decisions
    • Smartphone for Kids and Removal of Charger from Smartphone Box
  6. Appendix
    • Demographic Details
    • Research Methodology

Number of Pages: 34

Published Date: September 2022


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