Our starting point is wanting to help our clients make better strategic and operational decisions.

Evolving Preferences of Indian Smartphone Users 2020-2022

Sep 20, 2022 | Author : Arushi Chawla


Counterpoint's Market Lens service conducted annual consumer study on the changing trends of India's smartphone market for the years 2020, 2021, and 2022. The study covers the shift in consumer choices and preferences of smartphones for the channel of purchase, smartphone budget, Information source, and brand. It also focuses on the change in smartphone brand stickiness from current smartphone to future smartphone preference across 3 years. 
The responses belong to a heterogeneous group in terms of age, gender, monthly income, and occupation.

Table of Content:

  1. Key Takeaways
  2. Current Smartphone Ownership: Path to Purchase
    1. Channel for Smartphone Purchase
      • Current Channel Preference
      • Reasons for Online vs Offline Channel Preference
      • Future Channel Preference
    2. Source of Information for Smartphone Purchase
  3. Future Smartphone Preference
    • Budget Preference
    • Brand Preference and Stickiness
  4. Appendix
    • Demographic Details
    • Research Methodology

Number of Pages: 16

Published Date: September 2022



Enter Captcha Code


Your access to our Basic reports is currently under review. It might take up to 24 hours. You already have access to sample reports.
If there is a specific report you want to access earlier please send an email to