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Handset Consumer Study: Sub-INR 8,000 Price Segment

Dec 22, 2022 | Author : Arushi Chawla


Counterpoint's Market Lens service conducted a consumer study to understand the handset users in Sub-INR 8K price segment (approximately $100) in India. The objective was to get a better brand-level understanding from both feature phone users and entry-level smartphone users in India. The report revolves around the user’s handset ownership, experience, opinion and preference of consumers. The responses belong to a heterogeneous group in terms of age, monthly income, gender and occupation across 23 Indian cities. The study was performed across Tier 1, Tier 2 and Tier 3 cities with a major focus on the lower-tier cities.

Table of Content: 

  • Research Design
  • Key Takeaways
  • Handset Brand Awareness and Opinion
  • Current Handset
    • First Handset vs Current Handset Brand
    • Current Handset Ownership: Overall and By Price Band
    • Reasons for Selecting Current Handset
    • First Mobile Phone and First Smartphone
    • Experience: Overall and By Attribute (For Feature Phone and Smartphone)
    • Recommendation and Reasons for Recommendation
  • Future Preference
    • Time and Budget Preference
    • Brand Preference
    • Source of Information

Number of Pages: 23

Published Date: December 2022


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