Overview:

Counterpoint's Market Lens service conducted a consumer study to understand the handset users in Sub-INR 8K price segment (approximately $100) in India. The objective was to get a better brand-level understanding from both feature phone users and entry-level smartphone users in India. The report revolves around the user’s handset ownership, experience, opinion and preference of consumers. The responses belong to a heterogeneous group in terms of age, monthly income, gender and occupation across 23 Indian cities. The study was performed across Tier 1, Tier 2 and Tier 3 cities with a major focus on the lower-tier cities.

Table of Content: 

• Research Design
• Key Takeaways
• Handset Brand Awareness and Opinion
• Current Handset
  • First Handset vs Current Handset Brand
  • Current Handset Ownership: Overall and By Price Band
  • Reasons for Selecting Current Handset
  • First Mobile Phone and First Smartphone
  • Experience: Overall and By Attribute (For Feature Phone and Smartphone)
  • Recommendation and Reasons for Recommendation
• Future Preference
  • Time and Budget Preference
  • Brand Preference
  • Source of Information

Number of Pages: 23

Published Date: December 2022