Overview:
Counterpoint Research has launched Consumer Lens, a global research program that aims to help the industry better understand the factors affecting consumer buying behavior with a detailed view and analysis on OEM share, app share, future purchase intentions, customer satisfaction and many other factors mapped across geographies and demographics.
The latest Consumer Lens study focuses on the world's second largest mobile market, India. The analysis uncovers a multitude of insights that help to better understand dynamic consumer attitudes, preferences and mobile device usage, spending intentions, brand switching patterns etc. by the demographic and geographic split.
Table of Contents:
- Survey Methodology and Demographics
- Overview
- Purchase Intention
- OEM Insights
- Channel Insights
- Pricing Analysis
- App Penetration Analysis
Number of Pages: 51
Author: Pavel Naiya
Published Date: October 2018
