Overview:

In Aug 2019, online channel shipments reached highest ever registering 30% YoY growth due to diversified channel strategy and new launches. realme was the number one brand on Flipkart during Aug 2019 while Vivo grabbed top spot in the offline segment for the first time. Major players, Flipkart and Amazon, announced multiple days sale on account of Independence Day which drove the shipments. Amazon is looking to invest more in the Indian market.

Offline shipments also registered a 7% growth MoM, as brands look to diversify their channel strategy. Xiaomi has opened 2000 exclusive Mi stores to grow its presence in small towns and rural areas. Similarly, realme is also looking to open its first exclusive store before December 2019, advancing from the current strategy of targeting multi-brand retail.

This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.

Published Date: September 2019