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Channel Strategy to Capture Next Half a Billion Smartphone Users in India

Nov 10, 2019 | Author : Tarun Pathak


India is the second-largest and one of the fastest-growing smartphone markets in the world. Still only a third of its population is using smartphones. This makes India an attractive destination for the players in the mobile ecosystem to target the growing internet userbase. In such a scenario solid channel strategy is critical to leverage the growth potential here.In fact channel strategy has been one of the differentiators for the brands which successfully entered and grew in this market over the past few years.This report outlines  whether a similar strategy will help OEMs to capture the next half a billion new smartphone users in the coming years or channel strategy will undergo some changes to drive expansion in India.

Table of Contents :

  • India Market Overview
  • India Smartphone Market by Channel 
  • Multi Channel Strategy Matrix Analysis 
  • Why Multi Channel Strategy will be Key to Scale in India - OEM Share by Channels - Smartphone ASP by Channels 
  • Key Trends for 2020 

Number of Pages: 21
Author: Tarun Pathak
Published Date: November 2019


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