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India Quarterly Handset Outlook Jan 2020

Feb 1, 2020 | Author : Karn Chauhan


Counterpoint Research remains bullish about the market and believes that it will outpace GDP growth significantly in the medium-term. We expect that by 2022 over 700 million people will have a smartphone, and over a billion devices will be sold over the next 4-5 years. Therefore, smartphone sales alone may not be indicative of the health of the economy, until penetration increases. 2020 is going to be a key year for major incumbent brands such as Samsung which is likely to grow due to the change in their product strategy. Chinese players like Xiaomi, realme, vivo and OPPO will also grow. The local brands are facing competition from the emergence of these Chinese brands as some of them like Tecno and iTel are competing in similar price segments.

This report provides quarter wise forecasts for key vendors in India by analyzing the shipments (in millions) since Q1 2016. This report contains historic handset data by smartphone and feature phone up to Q4 2019 and the same is forecasted up to the end of 2022. It also gives the market share, shipments, retail revenues and retail ASP of these smartphone and feature phone by vendors. We have also included handset volumes by cellular tech and by OS for the vendors in India.

This premium version deep dives within vendors, handsets, technology and OS to give a comprehensive overview of the Indian smartphone market. This India market outlook covering multiple dimensions and robust forecast will help players across the handset value chain (vendors, operators, OS players) to holistically analyze the current state of the India handset market and plan ahead of the competition.        

Table of Contents:

  • Analysis
  • Pivot Table (Tech)
  • India Handset Value By Vendor
  • India Smartphone Value By Vendor
  • India Feature Phone Value By Vendor
  • India Handset Volume By Vendor
  • India Smartphone Volume By Vendor
  • India Feature Phone Volume By Vendor
  • India Handset Volume By Technology
  • India Smartphone Volume By OS

Published Date: Jan 2020


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