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India Monthly Smartphone Market Analysis 2020 January

Mar 2, 2020 | Author : Anshika Jain and Tarun Pathak


The India smartphone market grew 22% YoY in Jan 2020. However, growth was compared to the comparative low sell-in during the same period last year due to e-commerce rules introduction in Jan 2019.  The Covid-19 is likely to impact smartphone shipments in India for Q1 2020 by 15%.

Overall shipments in $250-$400 grew 85%YoY in Jan 2020 driven by Vivo and Samsung. Shipments in $100-$150 price band grew 45% YoY growth as OEMs introduce Quad and Triple Camera support along with high battery capacity in this price band. realme 5i and Redmi Note 8 are the popular models of this price segment.

This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage and analysis by price band. It also gives the top five models for top OEMs according to their market share.

This premium version of the report deep dives within channels, OEM strategies and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon,, Paytm, Snapdeal, etc.

Table of Contents:

  • Market Overview
  • Key OEM Strategies
  • Pricing Analysis
  • Price Cut Analysis
  • Spec Analysis
  • Channel Analysis: E-commerce and Offline
  • Major OEM Promotions
  • Key Market Trends
  • Market Survey
  • Make in India


Number of pages: 103

Published Date: Mar 2020

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