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India Quarterly Handset Outlook Apr 2020

May 7, 2020 | Author : Shilpi Jain


India Smartphone Market is estimated to decline by 9% in 2020 as due to COVID-19 pandemic. Due to rising number of positive COVID-19 cases in India, government enforced lockdown in last week of March till 3rd May which is now extended to 17th May with some relaxations for green and orange zones. Q1 was slightly impacted but Q2 will be the worst hit as there was 'zero' shipment in April due to lockdown. Online Channel share is expected to increase due to COVID-19 as consumers will shift to online buying.

Samsung – Samsung will be impacted the most as the brand has the highest number of offline retail points (200,000 points). Chinese players including Xiaomi, vivo, OPPO and realme will also be impacted though Xiaomi and realme will be impacted less than offline heavy brands due to high penetration in online channels.

This report provides quarter wise forecasts for key vendors in India by analyzing the shipments (in millions) since Q1 2016. This report contains historic handset data by smartphone and feature phone up to Q1 2020 and the same is forecasted up to the end of 2022. It also gives the market share, shipments, retail revenues and retail ASP of these smartphone and feature phone by vendors. We have also included handset volumes by cellular tech and by OS for the vendors in India.

This premium version deep dives within vendors, handsets, technology and OS to give a comprehensive overview of the Indian smartphone market. This India market outlook covering multiple dimensions and robust forecast will help players across the handset value chain (vendors, operators, OS players) to holistically analyze the current state of the India handset market and plan ahead of the competition.  

Table of Contents:

  • Analysis
  • Pivot Table (Tech)
  • India Handset Value By Vendor
  • India Smartphone Value By Vendor
  • India Feature Phone Value By Vendor
  • India Handset Volume By Vendor
  • India Smartphone Volume By Vendor
  • India Feature Phone Volume By Vendor
  • India Handset Volume By Technology
  • India Smartphone Volume By OS

Published Date: May 2020


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