The US market continues to see sell-through volumes recover after the tremendous slow down seen in April and May due to the COVID-19 pandemic. The US market sold through through 11.5 million smartphones in the month of July. This is a 2% month-over-month and an 8% year-over-year expansion. The strong comeback was due to some pent-up sales from lockdowns. Also, July is usually a month of vacations and less store traffic. With COVID-19 still affecting travel, many people stayed home. Smartphones have proven to be even more valuable during the pandemic.
This report provides July sell through details including:
- Postpaid insights
- Prepaid insights
- Key marketing initiatives
- New device launches with sales expectations
- OEM insights
Number of Pages: 12
Author: Jeff Fieldhack, Hanish Bhatia, Maurice Klaehne
