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India Monthly Smartphone Market Analysis 2020 August

Oct 1, 2020 | Author : Prachir Singh and Shilpi Jain


The India smartphone market grew 10% YoY in August 2020 as the demand continues to drive the market. Brands and channels are providing attractive offers and promotions to make the devices affordable. Also, as consumers are spending more time on smartphones due to an increase in content consumption, as well as multiple new use-cases such as online education, work from home, smartphone usage as well as demand has gone up. Going forward, we believe that the Indian smartphone market will decline by 8% in 2020 to reach 145 million units.

Samsung remained the top smartphone brand in July 2020. The brand is adopting aggressive channel strategies and new product launches in almost all price bands.

This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage, and analysis by price band. It also gives the top five models for top OEMs according to their market share.

This premium version of the report deep dives within channels, OEM strategies, and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon,, Paytm, Snapdeal, etc.

Table of Contents:

  • Market Overview
  • Key OEM Strategies
  • Pricing Analysis
  • New launches Analysis
  • Spec Analysis
  • Channel Analysis: E-commerce and Offline
  • Major OEM Promotions
  • Key Market Trends
  • Market Survey
  • Make in India

Number of pages: 109

Published Date: Sep 2020


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