Overview: 

The India smartphone market grew 5% YoY in September 2020 as the brands prepared for the festive season. The push from the brands coupled with the pent-up demand due to the lockdown and strong sales on online platforms led to this growth. Going forward, we believe that the Indian smartphone market will decline by 6% in 2020 to reach 148 million units. The push from the brands in the festive season has been the key reason for such recovery.

Samsung remained the top smartphone brand in September 2020, registering a 23% YoY growth. This strong performance was the result of multiple strategies, including an effective supply chain and touching various price points through new launches. 

This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage, and analysis by price band. It also gives the top five models for top OEMs according to their market share.

This premium version of the report deep dives within channels, OEM strategies, and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.

Table of Contents:

• Market Overview
• Key OEM Strategies
• Pricing Analysis
• New launches Analysis
• Spec Analysis
• Channel Analysis: E-commerce and Offline
• Major OEM Promotions
• Key Market Trends
• Market Survey
• Make in India

Number of Pages: 107
Published Date: November 2020