Overview: 

The Indian smartphone market grew 7% YoY in Dec 2020 to reach 14 million units. India’s smartphone shipments declined by a modest 4% YoY to reach over 150 million units in 2020. The high consumer demand post-lockdown, as well as strong promotions on online channels and new use cases like e-learning and work from home, drove the smartphone market in the pandemic-hit year.

Samsung remained the number one smartphone brand in India in Dec 2020 with 17% YoY growth driven by its focus on the budget segment with its new M01 Core model and good performance of devices like M11, A21s, M31 Prime, etc. 

This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage, and analysis by price band. It also gives the top five models for top OEMs according to their market share.

This premium version of the report deep dives within channels, OEM strategies, and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.

Table of Contents:

• Market Overview
• Key OEM Strategies
• Pricing Analysis
• New launches Analysis
• Spec Analysis
• Channel Analysis: E-commerce and Offline
• Major OEM Promotions
• Key Market Trends
• Market Survey
• Make in India: Policy Updates and India Manufacturing Update

Number of pages: 110
Published Date: Jan 2021