Overview:

LG has historically been the third largest smartphone OEM in the US but its sales have been declining since 2017. This report analyses the latest market trends from LG and how the premium share for its devices has recently been declining sharply. It also covers carrier rep impressions on LG’s brand and consumer purchasing behaviors for LG models. Lastly, the report comments on LG’s future outlook and the paths the OEM may take given the decline in smartphone sales and revenue over time.

Table of Contents:

• LG’s premium smartphone sales hit a new low in February 2021
• Consumer insights and retailer interviews
• On LG’s smartphone business exit, two divergent paths

Number of Pages: 4
Publication Date: March 2021