Overview: 

The Indian smartphone shipments grew 23% YoY to reach over 38 million units in Q1 2021. These were the highest ever first-quarter shipments. New product launches, promotions and financial schemes, as well as pent-up demand coming from 2020, drove the smartphone market in Q1 2021.

Samsung recaptured the No.1 position replacing Xiaomi in March 2021 with 22% of the total India smartphone shipments share. Xiaomi slipped to 2nd position in the Indian smartphone market with a 19% market share in March 2021 but conquered the market with a 20% share in Q1 2021.

This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage, and analysis by price band. It also gives the top five models for top OEMs according to their market share.

This premium version of the report deep dives within channels, OEM strategies, and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.

Table of Contents:

• Market Overview
• Key OEM Strategies
• Pricing Analysis
• New launches Analysis
• Spec Analysis
• Channel Analysis: E-commerce and Offline
• Major OEM Promotions
• Key Market Trends
• Market Survey
• Make in India: Policy Updates and India Manufacturing Update

Number of Pages: 106
Published Date: May 2021