Overview:

India’s smartphone shipments grew 23% YoY to reach over 39 million units in Q1 2021. These were the highest ever first-quarter shipments. New product launches, promotions, and financial schemes, as well as pent-up demand coming from 2020, drove the smartphone market in Q1 2021.

But these numbers should be taken with caution as a second and more virulent wave of COVID-19 is currently on in the country and is likely to impact the coming quarters. Consumer demand will take a hit due to the ongoing COVID-19 wave and subsequent lockdowns. As a result of this, we have declined our Q2 smartphone forecast by 33%from our previous forecast. However, we expect the peak of the Covid case will be around mid-may in India and cases will start declining from there onwards. Apart from this, the vaccination drive is happening but India has a shortage of production and hence the vaccination shortage will continue till July 2021. The market will be full of uncertainty till June or July before we saw demand coming back strong during the festive season in late Q3 and early Q4.

This report provides quarter-wise forecasts for key vendors in India by analyzing the shipments (in millions) since Q1 2016. This report contains historic handset data by smartphone and feature phone up to Q1 2021 and the same is forecasted up to the end of 2022. It also gives the market share, shipments, retail revenues, and retail ASP of these smartphone and feature phones by vendors. We have also included handset volumes by cellular tech and by OS for the vendors in India.

This premium version deep dives within vendors, handsets, technology, and OS to give a comprehensive overview of the Indian smartphone market. This India market outlook covering multiple dimensions and the robust forecast will help players across the handset value chain (vendors, operators, OS players) to holistically analyze the current state of the India handset market and plan ahead of the competition.     

Table of Contents:

• Analysis
• Pivot Table (Tech)
• India Handset Value By Vendor
• India Smartphone Value By Vendor
• India Feature Phone Value By Vendor
• India Handset Volume By Vendor
• India Smartphone Volume By Vendor
• India Feature Phone Volume By Vendor
• India Handset Volume By Technology
• India Smartphone Volume By OS

Published Date: May 2021