Overview: 

India witnessed a severe and more virulent second COVID-19 wave, resulting in a lot of cases and fatalities. This has impacted the smartphone markets as well. Lockdown and restrictions has halted offline operations in some states and offline channels has taken a hot due to changed consumer behavior. Consumers are now preferring online channels for purchases. Offline heavy brands are impacted the most due to the restrictions.

We believe the market will recover by the third week of June. We may see an uptick in terms of shipments during July due to the pent-up demand. However, we believe the market will recover during the second half of the year and the India smartphone market will cross 100 million units in H2 for a second year in a row.

This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage and analysis by price band. It also gives the top five models for top OEMs according to their market share.

This premium version of the report deep dives within channels, OEM strategies and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.

Table of Contents:

• Market Overview
• Key OEM Strategies
• Pricing Analysis
• New launches Analysis
• Spec Analysis
• Channel Analysis: E-commerce and Offline
• Major OEM Promotions
• Key Market Trends
• Market Survey
• Make in India

Number of pages: 108
Published Date: Jun 2021