Overview:

This report gives insight into the iPhone 12 series performance. The iPhone 12 became the best-selling iPhone in May ahead of the iPhone 12 Pro Max. The iPhone 12 Pro remains firmly the third best-selling 5G iPhone, while iPhone 12 Mini sales make up less than 3% of all iPhone 12 variant sales as of week 22. The iPhone 12 is now the best-selling 5G smartphone in the US. Despite global component shortages, iPhones are at near-normal inventories.

Table of Contents:

• iPhone 12 takes over as the best-selling iPhone
• Key promotions in May
• Chip shortages and inventory: Normal Apple sell-in but shortages for Android devices

Number of Pages: 3
Publication Date: June 2021