Overview: 

India’s smartphone shipments declined in May 2021. India battled a virulent second wave during April and June. Major states and regions which are big smartphone markets were closed. Offline channels were impacted the most and offline heavy brands witnessed a decline in shipments.

The handset manufacturing also declined due to this decline in demand. Also, the component shortage issue is plaguing some of the brands due to which the production has been down. However, as per our latest retail surveys, we are witnessing a pent-up demand in the market, especially in the online channels. We believe the market will return to normal by the third week of June.

This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage and analysis by price band. It also gives the top five models for top OEMs according to their market share.

This premium version of the report deep dives within channels, OEM strategies and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.

Table of Contents:

• Market Overview
• Key OEM Strategies
• Pricing Analysis
• New launches Analysis
• Spec Analysis
• Channel Analysis: E-commerce and Offline
• Major OEM Promotions
• Key Market Trends
• Market Survey
• Make in India

Number of pages: 107

Author: Prachir Singh and Monika Sharma

Published Date: Jul 2021