Africa’s Smartphone Retail Landscape
Jul 14, 2021
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Author : Yang Wang
Overview:
This report reviews the general landscape of smartphone retailing in three of Africa’s largest and most sophisticated markets for smartphones - Egypt, Morocco and Nigeria. It provides an overview of market fundamentals, key retail concepts, channel dynamics, formal and informal markets, development of non-traditional retail, and OEM activities in these markets.
Table of contents:
- Africa handset market numbers snapshot
- Smartphone market analysis - by country and by OEM
- Smartphone retail landscape in Egypt, Morocco and Nigeria
- Key takeaways
Number of pages: 46
Publishing date: July 2021
