Overview: 

India’s smartphone shipments declined 1% YoY to cross 16 million units in Aug 2021. However, the market grew 1% MoM during the month. The yearly decline can be attributed to the high pent-up demand that was witnessed during the last year post lockdown. According to our recent retail surveys, the offline channels are witnessing high consumer demand. However, the online share increased in August 2021 as OEMs look to infuse the channel with stock in preparation for the festive season.

The feature phone market crossed 7 million units driven by itel, Lava, Samsung, Nokia, and Reliance Jio. May and June were abysmal months for the feature phone segment as the sell-out was heavily impacted. However, the feature phone market bounced back since July and is currently on a growth path.

This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage, and analysis by price band. It also gives the top five models for top OEMs according to their market share.

This premium version of the report deep dives within channels, OEM strategies, and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.

Table of Contents:

• Market Overview
• Key OEM Strategies
• Pricing Analysis
• New launches Analysis
• Spec Analysis
• Channel Analysis: E-commerce and Offline
• Major OEM Promotions
• Key Market Trends
• Market Survey
• Make in India

Number of pages: 107

Author: Prachir Singh and Monika Sharma

Published Date: Sep 2021