Overview: 

India’s smartphone shipments in October declined 8% MoM and 4% YoY. The decline was on expected lines as the festive season shipments peaked in mid Oct.  According to our latest forecast, we believe the India smartphone market will cross 169 million units in 2021. High replacement demand as well as increased consumer spending will drive the shipments.

The share of Online channel was 51% in Oct 2021, down from 56% in Sep 2021 and 55% in Oct 2020. We believe that in 2021 online channel share will be around 48% due to pandemic induced trends.

This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage and analysis by price band. It also gives the top five models for top OEMs according to their market share.

This premium version of the report deep dives within channels, OEM strategies and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.

Table of Contents:

• Market Overview
• Key OEM Strategies
• Pricing Analysis
• New launches Analysis
• Spec Analysis
• Channel Analysis: E-commerce and Offline
• Major OEM Promotions
• Key Market Trends
• Market Survey
• Make in India

Number of pages: 100

Author: Shilpi Jain and Monika Sharma