Overview:

2021 was a rollercoaster of a year for the European smartphone market. We have followed the story throughout the year, with relatively new entrants such as Xiaomi, OPPO and realme coming strongly into the region and outperforming previous market favourites such as Huawei, Motorola and HMD (Nokia). So, with a full year of data at our disposal, this report looks back at the highlights of 2021.

Table of Contents:

• The fight for top spot in Europe
• All change outside the top three
• iPhones once again led sales
• Europe is a mixed bag
• New flagships mean increased competition
• 5G accounted for half of sales in 2021

Number of pages: 6
Published Date: February 2022