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India Monthly Smartphone Market Analysis Jan 2022

Mar 4, 2022 | Author : Prachir Singh and Monika Sharma


India’s smartphone shipments declined 3% YoY in January 2022 due to a decline in demand post-festive season. Also, many brands are plagued by supply issues due to component shortages.

Consumer demand remained low during January 2022, amidst rising infections during the COVID-19 Omicron wave. Restrictions were imposed in multiple parts of the country which impacted offline sales.

This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage, and analysis by price band. It also gives the top five models for top OEMs according to their market share.

This premium version of the report deep dives within channels, OEM strategies, and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon,, Paytm, Snapdeal, etc.

Table of Contents:

  • Market Overview
  • Key OEM Strategies
  • Pricing Analysis
  • New launches Analysis
  • Spec Analysis
  • Channel Analysis: E-commerce and Offline
  • Major OEM Promotions
  • Market Survey
  • Make in India

Number of Pages: 113

Published Date: February 2022


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