India’s smartphone market grew 60% YoY in May 2022. The high growth is due to a lower base in May 2021 when the COVID-19 wave had impacted the market. Although there is a YoY growth, smartphone shipments declined 9% MoM due to a decline in consumer demand. We are observing that the consumers are holding off on new purchases and are preferring repair over buying a new device.

A similar trend can also be seen in the feature phone market where shipments grew 23% YoY but grew only 2% MoM in May 2022. The bottom-of-the-pyramid users have been the most impacted by the high inflation and thus, we are seeing a high decline/low growth in feature phone and entry-level smartphone segments.

This report provides an in-depth strategic analysis of key OEMs in India and also provides their month-on-month and year-on-year growth, online-offline channel split percentage, and analysis by price band. It also gives the top five models for top OEMs according to their market share.

This premium version of the report deep dives within channels, OEM strategies, and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, and the pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.

Number of pages: 113

Published Date: July 2022