India’s smartphone shipments decline 10% YoY due to macroeconomic headwinds affecting consumer demand. The feature phone market registered a decline of 20% YoY primarily due to the decline in consumer demand. itel led India’s feature phone market in Jul 2022 with a 29% share.

According to our latest forecast, the Indian smartphone market will grow by 4% YoY to reach 175 million shipments in 2022. We expect the ASP (Average Selling Price) to also grow as more people upgrade their smartphones.

This report provides an in-depth strategic analysis of key OEMs in India and also provides their month-on-month and year-on-year growth, online-offline channel split percentage, and analysis by price band. It also gives the top five models for top OEMs according to their market share.

This premium version of the report deep dives within channels, OEM strategies, and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, and the pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.

 

Number of Pages: 108

Published Date: Sep 2022