Overview:

India’s smartphone shipments grew 14% MoM due to increased consumer demand, especially in the offline channels. The improved consumer demand due to multiple sales events such as Independence Day, Raksha Bandhan and Ganesh Chaturthi led to this growth. However, there was a slight decline YoY due to high pent-up demand in 2021 after the second COVID-19 wave.

Chinese brands led the Indian smartphone market in Aug 2022, capturing 72% share. However, the share declined in Jul as compared to previous months due to high competition from Samsung.

Online Channels share was increased to 52% in Aug 2022 driven by Xiaomi, Samsung, realme and Poco. We may see channel fill ahead of the festive season by the brands. Online share expected to reach ~55% in September 2022. However, post that, we believe offline share will be going to increase.

This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.

Table of Contents:

• Market Overview
• Key OEM Strategies
• Pricing Analysis
• New launches Analysis
• Spec Analysis
• Channel Analysis: E-commerce and Offline
• Major OEM Promotions
• Key Market Trends
• Market Survey
• Make in India

Number of Pages: 108

Published Date: September 2022