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Japan smartphone market analysis 2022 (Jan 2022-Oct 2022)

Jan 27, 2023 | Author : Jene Park


The Japanese smartphone market saw sales of 25.7 million units during January-October 2022, showing a negative growth rate of 25% YoY.

The decline in the Japanese smartphone market was mainly due to (1) increased smartphone price burden on consumers following exchange rate fluctuations, (2) reduced impact on 5G smartphone sales due to the transition to 5G, and (3) restrictions on smartphone purchase subsidies.

Table of Contents:

  • Key Takeaways
  • Smartphone market sales trends & Yen exchange rate
  • Smartphone market sales trends by tech and price band
  • Smartphone market sales trends in $250-$399, $600-$799 bands
  • Smartphone market share by OEM
  • Japan smartphone market analysis – Apple
  • Japan smartphone market analysis – Sharp
  • Japanese govt adhering to policies that encourage a slump
  • Weakening of MVNO business competitiveness after 2020

Number of Pages: 9

Published Date: January 2023


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