Overview:

India’s smartphone shipments declined 9% YoY to reach over 152 million units in 2022. The YoY decline, which is the second ever in India’s smartphone market, can be attributed to the decline in entry-level and budget segments which faced supply constraints at the beginning of the year and then witnessed lower demand throughout the year.

Premium segment (> $400) contributed 11% to India’s smartphone shipments and 34% to market revenue in 2022, the highest ever. >$650 price band has grown by 12% YoY in Dec 2022. Contrary to just 5 brands present in the ultra-premium price segment in Dec 2021, the price band featured 9 different brands in Dec 2022.

Online share further reduced in Dec 2022 to 41%. This has been its lowest this year in 2022. On the offline channel front, shipments increased by 25% MoM in December. Also, the offline channels were less impacted by the inventory problems as compared to online channel.

This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.

Table of Contents:

• Market Overview
• Key OEM Strategies
• Pricing Analysis
• New launches Analysis
• Spec Analysis
• Channel Analysis: E-commerce and Offline
• Major OEM Promotions
• Key Market Trends
• Market Survey
• Make in India

Number of pages: 109

Publication Date: February 2023