Overview:
The handset market in Hong Kong has seen a considerable decline for two consecutive years. This is due to the lack of technological innovation to bring a real “hero” model to grab the consumers’ attention, as well as the improved product quality which has led to a lengthened upgrade cycle by consumers. Following the cooling of the overall smartphone market, major operators in Hong Kong have suffered a reduction in the hardware business. This has led to a decrease in subsidies on hardware to maintain profitability.
Table of Contents:
- Key Takeaways
- Review of Hong Kong Mobile Phone Market 2017
- Brand Performance Update as of May 2018
- Channel Insights
- Executive Summary
Author: Flora Tang
Number of Pages: 12
Published Date: July 2018
