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India Festive Season Analysis

Oct 11, 2018 | Author : Anshika Jain and Karn Chauhan


This report covers in-depth analysis of the Indian festival season that has kicked off with events like Flipkart’s Big Billion Day (BBD) and Amazon’s Great Indian Festival Sale (GIF). The report also highlights the key trends during the all-important festive season. 

Table of Contents: 

  • Smartphone market outlook during the festive season
  • Price band analysis
  • Channel analysis (Online Vs Offline)
  • eCommerce strategy
  • Estimated volume and value during BBD and GIF
  • Comparative analysis between BBD & GIF with Singles Day/Black Friday
  • Key takeaways

Number of Pages: 13
Published Date: October 2018


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