Overview:

This is a short report that shows the top 100 brands of global handsets and smartphones each month with their sell-through numbers. This data is divided by region(Global, USA, China and others)

In September 2020, Samsung sales grew 2.1% YoY during September driven by India and Western Europe. Apple declined 37.9% YoY and 14.7% MoM in September. Sales in all the regions declined due to delayed iPhone 12 launch.

§Huawei’s market share declined to 12% - lowest since April 2018. Sales declined 17% YoY in China and 46% YoY in the overseas market. The decline is likely to continue in the coming months as there is still no sign of the relaxation in the US ban.

The report is provided in an Excel file. The main data sources are worldwide distributors and channel partners, as well as public data sources available to Counterpoint. Please enquire for more information.

Author: Minsoo Kang
Published Date: October 2020