Overview:

This is a short report that shows the top 100 brands of global handsets and smartphones each month with their sell-through numbers. This data is divided by region(Global, USA, China and others)

In November 2020, sell through demand improved compared to last month in regions like US and China as the shopping season began.

Apple captured over one-fifth of the global smartphone market as its sales increased 55% month on month and 20% year on year, driven by the new iPhone 12 series. Samsung's market share declined to 19% in November as sales declined 3% year-on-year and 5% month-on-month. Xiaomi held its market share, however, sales for Xiaomi declined 2% month-on-month.  

The report is provided in an Excel file. The main data sources are worldwide distributors and channel partners, as well as public data sources available to Counterpoint. Please enquire for more information.

Author: Minsoo Kang
Published Date: December 2020