Overview:

This is a short report that shows the top 100 brands of global handsets and smartphones each month with their sell-through numbers. This data is divided by region(Global, USA, China and others)

In December 2020, all market except for China showed strong demand in sell-through.

Apple reached its highest ever one-month sales in Dec 2020 driven by the new iPhone 12 series upgrade cycle. Sales for Apple grew 10% month on month and 27% year on year in December. The sales grew across all regions. One of the reasons for this was the late launch of the 12 series, which pushed some of the sales to December compared to last year. December has also been traditionally the best month for Apple drive by the year end tentative season sales.

The report is provided in an Excel file. The main data sources are worldwide distributors and channel partners, as well as public data sources available to Counterpoint. Please enquire for more information.

Author: Minsoo Kang
Published Date: January 2021