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India Quarterly Smartphone Market Analysis (Q2 2019)

Aug 12, 2019 |


The smartphone shipments in India grew to 37.6 million units with 6% YoY growth during Q2 2019 setting a second-quarter shipment record. Samsung has shown 30% growth quarter on quarter while Xiaomi’s still leads entire Q2. Realme share reached highest ever as its Realme C2 crossed cumulative 1 million sales within 8 weeks.

Greater than $650 was the Fastest Growing Price Band in Q2 2019. The Premium Segment increase was driven by the growth of OnePlus, Samsung and Apple. OnePlus surpassed Samsung to capture pole position in the premium segment for the entire quarter. Samsung led the $250-$400 price band due to Galaxy A50.

Online Smartphone Shipments Share Remain over 40% for 1H 2019, Highest Ever. Flipkart online channel share hit 58% while Amazon share reached record 73% in Premium Segment.

This report provides in-depth strategic analysis for key OEMs in India and also provides their quarter on quarter and year on year growth, online-offline channel split percentage and analysis by price band. It also gives the top five models for top OEMs according to their market share.

This premium version of the report deep dives within channels, OEM strategies and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon,, Paytm, Snapdeal, etc.

Table of Contents:

  • Market Overview
  • Key OEM Strategies
  • Pricing Analysis
  • Spec Analysis
  • Channel Analysis: E-commerce and Offline
  • Major OEM Promotions
  • Key Market Trends
  • Market Survey
  • Make in India

Number of pages: 106
Author: Anshika Jain, Tarun Pathak & Karn Chauhan
Published Date: Aug 2019


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