The latest research from Counterpoint’s TV tracker service reveals that the India TV market, in the post-COVID environment, is recovering slowly but steadily in Q3 2020. Although it has declined 23% YoY in Q3 2020 due to post-COVID economic situation, supply chain hurdles, increased panel price and Government regulation. Smart TV continues to dominate the market with a 64% share over the non-smart TV. This TV tracker covers the India TV market, split by brand and by model with specifications.
Author: Debasish Jana
Published Date: November 2020