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South East Asia: The potential for smartphones consumption & 5G connectivity

Jan 29, 2021 |


This report outlines the overall performance and potential of the APAC (excluding China and India markets). It focuses on the region's smartphone sales at the brand level, covering aspects like brand strategy, product, pricing, channels and 5G readiness.

Table of Contents: APAC (Excluding China & India) Q3 2020

  • Recovery level for the region vs. world
    • Quarterly Handset sales: Split by Smartphone & Feature
    • YOY Q3 comparison
    • Chinese brands and their proportion in SEA
  • Product & Price:
    • Brand share in the main markets
    • Handset Sell-through by price band by Brand
  • Channels & Specifications         
    • Channel split across markets
    • Main specification preference across SEA
  • Brand Strategies in SEA:
    • Product
    • Price
    • Promotion initiatives
    • 5G and more
  • Partners & Ecosystem information
  • 5G status & Outlook

Number of  pages: 26 
Author: Tarun Pathak & Glen Cardoza
Published date: January 2021


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