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Global Smartphone Distribution by Carrier and Non-Carrier Channels

Jul 20, 2021 | Author : Liz Lee


Smartphone OEMs had preferred distribution channels driven by carriers in the past. However, the OEMs are now expanding their own-brand online/offline channels under the direct leadership of the company for strategic marketing and cost reduction in the long term. The OEMs' distribution through large regional distributors or retailers is also growing to actively respond to the recent increase in the consumer demand for unlocked devices. More consumers than before want to have a wider choice of carriers and plans by purchasing unlocked devices. This report provides the trend and the forecast of regional smartphone distribution by carrier and non-carrier channels. 

Table of Contents:

  • Terms & Definitions
  • Market Distribution Map
  • Rise of Non-carrier Channels
  • Forecast by Channel & Region
    • NAM
    • LATAM
    • WE
    • EE & CIS
    • MEA
    • China
    • India
    • AP ex. CN,IN                       

Number of Pages: 13
Published Date: July 2021



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