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Global Smartphone Forecast by OEM: August 2021 Update

Aug 4, 2021 | Author : Jene Park

Overview:

The global smartphone market in 2021 started very strongly as Q1 2021 recorded 20% YoY growth. This performance continued in the second quarter, and despite the re-emergence of the coronavirus in the second quarter, the smartphone market showed a sales volume of 323.1 m units, an increase of 17.1% compared to the previous year.

However, this increase is unlikely to continue in the second half of 2021. We are reducing our annual smartphone shipments in 2021 to 1,414 m units. This change is mainly due to:

1) the full-fledged impact on smartphone OEMs due to the deepening of the component shortage,

2) the expected decline in shipments in some regions such as Asia Pacific and others due to the continuing COVID-19 pandemic,

3) signs of a sluggish recovery in the Chinese smartphone market.

Published Date: August 2021

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