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Vendor Profile: BLU (Bold Like Us)

Sep 23, 2016 |

BLU is an American mobile phone manufacturer founded in 2009 and headquartered in USA. BLU is part of CT Miami, a large open market distributor in the Americas. It's main product is Mobile devices. The noteable Android devices of BLU are Dash series: lower cost phones; Vivo Series: High-end phones; Studio Series: Mid-end phones. 

Table of Contents:

  • Overview
  • Mission / Philosophy / Business Model
  • Handset Shipments by Tech 
  • Handset shipment by region
  • Product Portfolio (Best Selling Handsets in 1H  2016) 
  • Overall Strategy and Achievements
  • Product Strategy
  • Recent Highlights
  • ODM Relationships 
  • Future prospects and outlook

Number of Pages: 11 (Full reports are available for clients at our portal)
Author: Counterpoint (analyst@counterpointresearch.com)
Published Date: September 2016

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