During 2013, Chinese brands all together captured approximately 25% of the Latam (Latin America) mobile device market, an increase of just 1% since 2011. The performance varied broadly among each of the countries, categories and brands. But after rapid growth after 2007 Chinese brands have stabilized at current market levels. The question is whether they can inject a further shot of growth through the next phase of the market’s development.
Chinese Players In Latam – what’s the same, what’s different?
In Latam Chinese brands fall into three categories:
- Brands with strong local organizational structures.
- The second category can be described as Chinese White Label brands.
- The third category includes Chinese products but with local brand names such as Avvio and Lanix...