* This is a complimentary report from our Outlook service.

Counterpoint’s Market Outlook provides short and long range forecasts of the total addressable market size in both volume and value. In this report we provide vendor level shares, by quarter for 2014, and 2015, and in this round we are including 2016. The basis for the forecast is the actual performance achieved by the various handset vendors through 3Q 2014. The metric is volume of product sold in to the channels, which does not necessarily equal the volume purchased by the final consumer. We then project forward based on a mix of trend, and portfolio analysis – based on announced and expected product launches, and other market intelligence we gather in our broader analysis of the handset market. This report can be read in conjunction with our excel-based analysis.

Tablet of Contents

- Background
- Analysis
- Vendor Dynamics - Ending of a reign
  Apple the crowned queen
  Samsung, fading beauty
  Past queens
  Regional queens
 Special award winners, Miss Photogenic, Miss Congeniality
- Competing Ecosystems
- Bottom Line