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Infographic: Q2-2019 | Mobile Market Monitor

Aug 29, 2019 |

Our Q2-2019 Market Monitor report has been published. We release one Infographic in each quarter to summarize the smartphone and feature phone market activities in a single page.

Some quick observations from the smartphone market: 

  • Global smartphone shipments declined 3% annually reaching 354 million units in Q2 2019.
  • India (5.8% YoY) grew the highest followed by MEA(5.6% YoY). Western Europe declined the most at 8% YoY.
  • Samsung, backed by its overhauled portfolio of M and A series grew 7.1% YoY after 6 consecutive quarters of annual decline.
  • The effect of trade ban on Huawei was not severe during this quarter. It grew 4.4% YoY. However, its overseas shipment will decline in Q3 2019.
  • Apple iPhone shipments fell 11%, and iPhone revenues fell 12% year-on-year. It slipped out of top 5 in the MEA market. However, the sales trends for Apple are improving.
  • Samsung led the 5G devices market with its flagship Samsung S10 5G, which remains popular in the 5G adopting countries like Korea.
  • BBK Group (OPPO, Vivo, Realme, and OnePlus) is now the second-largest smartphone manufacturer globally. Realme entered the top 10 OEMs list globally for the first time.

Some quick observations from the Feature phone market:

  • Global feature phone shipments declined 23% annually reaching  86 million units in Q2 2019.
  • Over one third of the global feature phone market was captured by MEA followed by India. Together they captured 65% of the total feature phone market.
  • The shipments for smart feature phones in Africa are increasing with launch of KaiOS powered devices with Orange and MTN.
  • Jio continued to decline steeply at 64% YoY due to inventory build up.
  • iTel surpassed HMD to capture the top spot in the feature phone segment in Q2 2019.
  • Sonim with its rugged feature phones and Doro with its KaiOS based feature phones continue to do well in their respective markets.

Table of Contents:

  • Global Smartphone Shipments Market Share
  • Regional Smartphone Market Share
  • Global Feature phone Shipments Market Share
  • Regional Feature Phone Market Share

Number of Pages: 4
Author: Counterpoint  
Published Date: August 2019


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