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Pre-Chinese New Year Mobile Phone Sales

Feb 16, 2015 |

Pre-Chinese New Year Sales

Sales in January 2015 in China were mostly driven by 4G Smartphones.
Overall china growth is very muted as total YoY sales grew by only 1% and MoM sales decreased by -3%.
Domestic brands were the dominant force for Pre Chinese New Year Sales, contributing around 72% of the market. The sales for foreign brands has worsen compared to same period last year (-9%).
Following the Chinese saying “Make the plan for the year in the spring”, the trend for the incoming year is usually based on the Spring Festival season’s performance...


Tablet of Contents

  • Pre-Chinese New Year Sales
  • Chinese Sales Seasonality
  • Effective Promotions
  • Brand Sales
  • Handsets, Top selling Models
  • Price Ranges Distribution
  • Feature Sales Penetration
  • iPhone in China Mobile
  • Conclution


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