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Infographic: Q3-2019 | Mobile Market Monitor

Nov 26, 2019 |

Our Q3-2019 Market Monitor report has been published. We release one Infographic in each quarter to summarize the handset and smartphone market activities in a single page.

Some quick observations from the smartphone market:

  • Global smartphone shipments remained almost flat annually reaching 380 million units in Q3 2019.
  • India (10% YoY) grew the highest followed by MEA(8% YoY). China continued to decline at 5% YoY.
  • India smartphone shipments reached a record high 49Mn units during the quarter.
  • Huawei grew 28% YoY capturing close to 40% market share in China. Over 60% of Huawei's shipment in the quarter were from China.
  • Samsung led the market growing 8% YoY with a strong demand of A and Note series. Huawei’s loss in the overseas market would be a big opportunity for Samsung in coming quarters.
  • Samsung continues to lead the 5G devices market with its flagship Samsung S10 and Note 10 series 5G variants.
  • Apple iPhone shipments fell 4%, and iPhone revenues fell 11% year-on-year. The positive response for the latest iPhone 11 series during the tail end of the quarter is a silver lining for Apple.
  • Global smartphone market consolidated further with top 10 brands capturing 83% of the total market as compared to 73% a year ago.

Some quick observations from the feature phone market:

  • Global feature phone shipments declined 21% annually reaching 88 million units in Q3 2019.
  • Over 65% of the total feature phone market is captured by MEA and India.
  • Although a developed market, feature phone shipments in the North American region increased 58% YoY. The increase was due to strong sell-in of KaiOS based Alcatel Go Flip and Doro 7050.
  • iTel continued to remain the top feature phone player for the second quarter in a row.
  • Multilaser became the top feature phone player in the Central and Latin American market. The OEM launched the Multilaser ZAPP with KaiOS in Brazil.
  • Jio slipped out of the top 5 feature phone players as Jio Phone shipments declined 93% YoY on account of high inventory.
  • The Smart Feature Phone segment scaled less than expected in Africa. However, KaiOS continues to expand in the region with a series of new launches.

Table of Contents:

  • Global Smartphone Shipments Market Share
  • Regional Smartphone Market Share
  • Global Feature phone Shipments Market Share
  • Regional Feature Phone Market Share

Number of Pages: 4
Author: Counterpoint  
Published Date: November 2019


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